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Princess Cruises and Immediate Media Live introduce The Inaugural Good Food Show at Sea



Immediate Media Live and Princess Cruises, the world’s most iconic cruise brand, have announced a new partnership to bring the renowned Good Food Show to the seas with the inaugural Good Food Show at Sea.


After years of delivering exceptional culinary experiences on land, this new venture will bring the magic of the Good Food Show to the ocean, promising a 14-night gastronomic adventure onboard the luxurious 3,660-guest Sky Princess. Departing from Southampton and sailing to Spain and Portugal, the first-ever Good Food Show at Sea is scheduled November 2-16, 2024.


The Good Food Show team, alongside a line-up of esteemed chefs, will transform Sky Princess into a floating foodie paradise. Guests can anticipate a delightful array of experiences, including cookery demonstrations by celebrity chefs, tutored tastings, cocktail classes, and hands-on workshops. 


The pages of the nation's favourite food magazine and website will come to life as guests savour Good Food classics, meet culinary heroes, participate in live Q&A sessions, and enjoy private meet & greet dining experiences and book signings onboard.

In addition, Sky Princess will sail enthusiasts to a host of food lovers’ destinations where guests can experience culinary delights, from the pintxos bars of Bilbao to pastel de nata tastings in Lisbon.



The Good Food Show at Sea is the latest in an ongoing series of innovative activations between Immediate Media and Princess Cruises as the special interest content and platform company has brought its talent and unrivalled content expertise to life for guests and promoted Princess Cruises to its 75 million strong global audience. 


“As our partnership with Princess enters its sixth year, we’re so pleased to take it to the next level with this dedicated culinary cruise. We’ll be running a raft of activity across our portfolio in 2024, celebrating the amazing food on board Princess ships and the great foodie destinations they visit. The Good Food Show at Sea is the culmination of this great collaboration and an unforgettable cruise that no foodie should miss,”according to Rob Hunt, Creative Partnership Manager at Immediate Media.


Eithne Williamson, vice president Princess Cruises UK and Europe, added: “Good Food is a renowned and well-loved food and cooking brand, and Princess Cruises takes immense pride in its exceptional culinary offerings, so this collaboration makes for a match made in gastronomic heaven. The Good Food Show at Sea promises immersive experiences, cooking demonstrations and onboard entertainment that cruise-lovers and food enthusiasts alike will love. In addition, guests will experience the Princess Difference as they sail to fabulous foodie destinations onboard the beautiful Sky Princess. We are excited to work with Immediate Media Live on this partnership and look forward to revealing more details over the coming months."


The Good Food Show at Sea takes place from November 2 – 16, 2024 on Sky Princess. The cruise departs from Southampton on Nov. 2, calling to Lisbon, Cadiz (for Seville), Gibraltar, Cartagena, Barcelona, Malaga, and Bilbao. Fares start from £699pp with a low deposit of £50 per person if booked before November 27, 2023.


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