Iglu reveals the results of a new in-depth cruise survey

Reasons for choosing a cruise, which destinations top wish lists, and how cruisers do their research are all revealed in Iglu Cruise’s 2024 survey, completed by almost 5,000 respondents. 

Undertaken in September 2024, the survey asked Iglu customers everything from the age respondents were when they started cruising, to what cabins they mostly book, and whether they prefer a fly/cruise or a cruise departing from the UK. 

Full results can be found here: Survey

Strong interest in expedition cruises ©Hurtigruten Genna Roland

Key Findings

67% said the itinerary was the key driver for choosing a cruise, with value-for-money coming in second place with 47% noting it as important. The food and drink (43%) and the fact that cruises offer easy and convenient travel (42%) were also key. 

32% said they dream of expedition and adventure cruising destinations including the Arctic, Antarctica, challenging erstwhile favourites of the Med and the Caribbean. This confirms a growing interest, noted by Iglu Cruise in January 2024 with 235% growth in demand to ‘coolcations’ such as the Arctic.

88% say they prefer to research their cruise online, using quality content provided by sites such as Iglu Cruise. 

The inspiration for a cruise choice can come from the recommendation of friends and family (31%), but most have had the destination on a wishlist for a future cruise (69%) and say ‘I’ve always wanted to go’. 

Most look for a balcony cabin above all other grades, (61%), seek a cruise departing from the UK (47%) and love an all-inclusive (56%).

Iglu Cruise will repeat this survey on an annual basis to track trends in the cruise sector and refine their range accordingly.

Chief Commercial Officer at Iglu Cruise, Dave Mills said, ‘It’s fascinating to listen to how customers feel about cruising, how they do their research, and what factors are important to them. We’re struck by their healthy appetite for adventure and expedition cruising, as confidence in travelling continues to grow and curiosity rises. We’ve revealed more than we expected, and this helps us refine our choice for all European cruisers in 2025 and beyond.’