Celestyal appoints Janet Parton as VP of marketing, PR & customer experience

Celestyal has announced a strategic leadership update, with the appointment of Janet Parton as vice president - marketing, PR and customer experience.

Janet Parton

Janet moves into the role with immediate effect from her previous position as VP - business development & MD of Celestyal Travel, and brings extensive experience from both her two years at Celestyal and earlier roles as sales & marketing director at Globus Family of Brands. She will lead Celestyal’s newly formed marketing, PR and customer experience function, supporting the next phase of growth for the brand, as it accelerates plans ahead of 2026 and the launch of its new Wave campaign.

Janet will continue to report into Lee Haslett, chief commercial officer.

As part of this transition, Dan Buckingham, director retail & UK partnerships, will assume leadership of the UK, Celestyal Travel and Europe teams for an interim period.

Lee Haslett said: “Janet is a respected and proven leader who has played a pivotal role in strengthening Celestyal’s trade partnerships and presence across core markets. As we double down on marketing, brand-building and demand generation ahead of our Wave campaign and 2026 strategy, Janet’s commercial expertise and understanding of the Celestyal brand make her ideally placed to lead this function. I’m delighted to see her step into this role and drive forward the next chapter of our growth.”

Janet Parton said: “It’s been an honour to be part of Celestyal’s journey over the last two years, and I’m excited to step into this role at such a pivotal moment for the brand. We have an unprecedented opportunity to further build connections with both consumers and the travel trade through a stronger, unified approach to marketing, PR and customer experience.”

For more information, visit celestyal.com or call 0808 258 4170.